![material-01.png material-01.png](https://25hoon.com/wp-content/uploads/elementor/thumbs/material-01-1-ouay77fw7dgfopihtdpaojx4zee8z699nngjxb2gow.png)
![](https://25hoon.com/wp-content/uploads/2020/09/pexels-bongkarn-thanyakij-3773837-scaled-e1600246705457.jpg)
Unit 25 :
Video Conferencing with a Client
Pre-advanced
![materials_icon materials_icon](https://25hoon.com/wp-content/uploads/elementor/thumbs/material-icon-02-ouay7fwfwvs2muwmvl86npdad92z11dyy5vpg3deyo.png)
Vocabulary
Repeat these word/ phrases after your teacher.
1. on the nose (phr)
exactly right, often an exact amount of money or time
2. in-store (adj)
happening or existing inside a large shop, or available for customers to use or buy inside a large shop
3. reiterate (v)
to say something again
4. sweet spot (n)
the part of a surface that gives the most power for the least effort
5. strategic (adj)
helping to achieve a plan
6. profitability (n)
the fact that something produces or is likely to produce a profit
7. likelihood (n)
the chance that something will happen
8. take into account (phr)
to consider or remember something when judging a situation
![materials_icon materials_icon](https://25hoon.com/wp-content/uploads/elementor/thumbs/material-icon-03-ouay7eylq1qsb8y012tk37ltrv7ltca8m187ytet4w.png)
Dialogue
Read the dialogue aloud with your teacher.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07-150x150.png)
Adam
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head-150x150.png)
Fareed
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Well, looks like it’s 10:00 on the nose here, so… hello everyone. I’m Adam as you all know. Glad to have this chance to talk with you all.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
Yes, thanks for setting this up Adam. Excited to hear what you’ve been up to.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Great, well I thought we could start by sharing some of our discovery results from the past two weeks… give you a chance to ask some questions, and then we’ve got a few questions for you… Sound good?
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
For sure. All ears.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Okay, so I’m going to share my screen now… if you can just bear with me for one second here… Everyone sees that okay?
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
Looking good.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Super. All right, a few initial things here. First, we’ve gone through your existing online set-up and looked at what’s been selling and what hasn’t.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Super. All right, a few initial things here. First, we’ve gone through your existing online set-up and looked at what’s been selling and what hasn’t.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
Yeah, just curious about this sixty-sixty rule about upselling you mentioned. I mean, isn’t it more about product matching?
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
Like, if they’re buying soy cheese, they’ll probably buy soy milk too? You know, rather than it being about price?
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Great question. And yes, it is absolutely about product congruency, as we say. When a customer buys a laptop, you offer a laptop case, not a hat.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
So congruency is number one. But then what you’re offering has to be cheaper, and the sweet spot there is about 60% of the price of the first item.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
That’s in terms of profitability and likelihood of purchase.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
I get it now. So both are important.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Precisely. It’s not just one or the other. You have to take both into account. Now, just looking at the chat here, and I see there are a couple of comments that we should probably address…
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
First off, there’s a question about delivery. It says: “how do we manage increasing orders and still fulfill our delivery promise?”
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
So this question is about increasing delivery capacity, right?
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head_dialogue_head.png)
Yes. Seems like that would be a huge challenge.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Definitely a challenge. And we really need to be strategic about how we do this.
![](https://25hoon.com/wp-content/uploads/2020/07/dialogur_head-07.png)
Trying this out in just one store at the beginning will help us get a better idea of how that will work…
![materials_icon materials_icon](https://25hoon.com/wp-content/uploads/elementor/thumbs/material-icon-05-ouay7gua3ptcygv9q3mt874qymyc8qhpaaj6xdc0sg.png)
Discussion
Answer the following questions to your teacher.
- What is the rough outline for the meeting that Adam provides?
- Adam asks for his clients’ patience while he deals with what technical matter?
- How does Adam know that Fareed has a question?
![material-icon-04.png material-icon-04.png](https://25hoon.com/wp-content/uploads/elementor/thumbs/material-icon-04-ouay79bkl1j2dl66y0dso9127jzej5nul9bb35n668.png)
Let’s practice
Fill in the blanks with words from the box below.
- The invoice from our web designer came to $12,000__________.”
- I’m happy to chat about your issue, just let me finish up this email and I’ll be ___________.”
- My son is very ill, so please___________________ this month.”
- Can I just__________________ what I said yesterday?
- “After struggling with large work teams, we’ve found the ______________ to be five people.”
- “Sure, it’s a great job, but you haven’t really _____________ that you’ll have to travel an hour to and from work.’
- “We need to be_____________ about partnerships. We can’t just take the first company that calls.”
- “We would like to increase our order to 10,000 units a month, but do you have the_________ to produce that many?”
- “We really love the idea for this app, and we think it’s fun, but we doubt its ______________.”
- “Given the economic troubles, I think there’s a strong _______________ that the government will lower interest rates.”
on the nose likelihood taken into account
bear with me reiterate
sweet spot all ears profitability
capacity strategic