Unit 09 :
Project kickoff meeting




Repeat these sentences with your teacher first.

1. project (n.)
a piece of planned work or an activity that is finished over a period of time and intended to achieve a particular purpose

2. objective (n.)
something that you plan to do or achieve

3. roles (n.)
the position or purpose that someone or something has in a situation, organization, society, or relationship

4. responsibilities (n.)
something that it is your job or duty to deal with

5. campaign (n.)
a planned group of especially political, business, or military activities that are intended to achieve a particular aim

6. shares (n.)
to have or use something at the same time as someone else

7. content (n.)
pleased with your situation and not hoping for change or improvement

8. leverage (v.)
the action or advantage of using a lever

9. segment (n.)
one of the smaller groups or amounts that a larger group or amount can be divided into

10. baseline (adj.)
a line on a sports field, such as the one in tennis, that marks the end of the playing area

11. determine (v.)
to control or influence something directly, or to decide what will happen



Read the dialogue aloud with your teacher.



So is everyone excited about our first project in the new year?

Of course! We had a great year last year. It’s time to kick things off with a bang in the new year.

Agreed. Today we’ll go over project objective, roles and responsibilities and project milestones. Why don’t you start with the project objective?

Ok. The new campaign is designed to increase the number of shares of our social media content. Over the past year, we managed to build a sizeable social media following. This year, we need to leverage that to reach more people.

The first step is of course research. I’d like you to look at the most successful campaigns in our industry and come up with top 5 things we should do in our campaign.

Actually, I think we should look beyond our industry and look at other industries that serve the same segment. It might give us some fresh ideas.

That’s a good point. Now in terms of milestones, since it’s the first time we’re doing this type of campaign, we don’t have any baseline data. Let’s look at some industry numbers first to help us determine our targets.

Sounds good. Let’s get started.



Read the article with your teacher.

Project Management Overview

Whether you are a project manager, or a member of the team, you might find yourself working on a new project this year. Different projects will of course have different requirements, but generally speaking, you should focus on the following:

First, make sure that the project has a clear objective. “Making money” or “looking awesome” may sound nice, but they aren’t clear enough.

Next, make sure that the roles and responsibilities are determined before the project starts. That way, everyone can focus on what they should be doing.

Finally, set project milestones: Even if the project will take the whole year to complete, make sure that there are concrete steps that can be reached along the way. Always remember: stay positive and stay focused!




Answer the following questions to your teacher.

1.Do you think regular meetings are necessary? Why? Why not?

2.How do you usually schedule meetings: via email, phone or in person? Why?


Let’s practice

Choose the correct answer.

1. “The invention of the silicon chip was a milestone in the history of the computer.” Which one can replace “milestone” here?
A.stone tablet
D.road sign

2. To leverage something means to _____ . level something up to a higher standard
B.tap into something make a balance between two things move something with a lever

3. ____ a great social media presence can help your business ____, but this will only happen after you develop a large ____ .

Having / Being / follower / skyrocket / following / Given / prosper / adherent

4.”Let’s go over last year’s highlights and set new resolutions to kick things off with a bang in the new year.” Which statement CANNOT be deduced from this sentence?

A.The speaker may establish a new schedule.
B.The speaker will reflect on the preceding experiences.
C.The speaker is excited and confident.
D.The speaker wants to shift off the work in the new year.